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Advocacy campaign: 'Dear America: Calling for U.S. Support of the Global Fund'
Project type
Advocacy Campaign
Date
February 2018
Location
Washington, DC
Collaborated with global health and agency partners to lead this multimedia advocacy campaign in response to President Trump's FY 2018 budget proposal, which called for a 20% cut to global health programs.
Funding ultimately held steady, with policymakers utilizing this campaign's infographic in committee hearings. Our campaign targeted key grass-tops stakeholders across U.S. Congress, the private sector, and faith-based organizations, earning more than 27,000 organic views across digital channels in its first month.
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